Bachelor of Business
Course code: WD159
Course Description
Our Bachelor of Business is a three-year ab inito degree that provides students with specialised knowledge across a wide range of business areas. The degree focuses on developing student knowledge in critical areas of business studies in conjunction with developing interpersonal and communication skills that are necessary in today’s business environment. Students who graduate with our Bachelor of Business degree will have a range of applied skills and competencies that will allow them to make a meaningful contribution across multiple areas of the workplace.
Special Features
- The Bachelor of Business is your fast-track approach to your degree award.
- Our Bachelor of Business programme is the ideal course of study for any individual who is unsure about what business career to pursue – our degree is tailored to prepare students for employment in multiple areas of business.
- The applied nature of the programme means you undertake tasks and assignments similar to those worked on in industry and commerce.
- The Business Learning and Practice module in first year is specifically designed to assist your transition to college life.
- Completion of the Bachelor of Business entitles students to the following professional body exemptions:
o Examinations F1, F2, and F3 of the professional examinations of the Association of Chartered Certified Accountants (ACCA).
o Examinations C01 to C05 inclusive of the Chartered Institute of Management Accountants (CIMA).
Career Opportunities
Graduates of our Bachelor of Business find work in a diverse array of business administration settings, across all industry and service sectors, including junior management, banking, marketing, computing, retailing, and insurance.
Follow on Study
In recent years a large proportion of graduates from this programme have continued their studies at WIT to honours level through the Bachelor of Business (Honours) degree at level 8. Our level 7 programme confers exemption from previous years of the honours degree allowing students, based on their results, to allow students to progress directly into Year 4 of the Level 8 qualification.
Programme Contentand Structure
| Year 1 | |
| Semester 1 | Semester 2 |
| ▪ Business Learning & Practice ▪ Management ▪ Introduction to Microeconomics ▪ Fundamentals of Accounting ▪ Applied ICT Skills 1 (Information Technology) ▪ Professional Written Communications |
▪ Mathematics ▪ Professional Oral Communications ▪ Introduction to Organisational Behaviour ▪ Introduction to Macroeconomics ▪ Fundamentals of Marketing ▪ Accounts Analysis |
| Year 2 | |
| Semester 1 | Semester 2 |
| ▪ Statistics ▪ Managing Human Resources 1 ▪ Law 1 ▪ Management Accounting 1 ▪ Microeconomics for Business ▪ Enterprise Skills |
▪ Marketing Mix Decisions ▪ Managing Human Resources 2 ▪ Law 2 ▪ Management Accounting 2 ▪ Macroeconomics for Business ▪ Applied ICT Skills 2 (Information Technology) |
| Year 3 | |
| Semester 1 | Semester 2 |
| ▪ Finance for Business ▪ Ireland and the European Union ▪ International Business: An Introduction ▪ Managing for Professionals ▪ Applied Marketing Research ▪ Management Science |
▪ Managerial Accounting ▪ Employee Relations and HRM ▪ Managing Business Ethics ▪ Economics for Business ▪ Project Management ▪ Leadership Skills for Managers |
In your first year, you will be introduced to some of the key building blocks of business. We do not assume that you have any previous knowledge in accounting or any other business subjects. Modules in communication give the necessary groundings in communication and interpersonal skills that are a prerequisite in today’s business environment. You will be eased into the transition involved in commencing third level education by the Business Learning and Practice module.
In year two, you will develop your knowledge of the principles of business with further relevant modules delivered, but moreover the applied nature of the programme demand you work outside of the lecture room on projects and assessments on your own and in groups. Step-by-step we take you through concepts in human resources, management accounting, economics and law in a manner that enables your understanding of commerce to be firmly grasped.
In your final year, the exciting array of modules, including project management, applied market research and leadership skills for managers, have been specially chosen to prepare you, not alone for further study, but also for immediate employment in a broad range of business areas. You will be given the opportunity to work independently and in a team to mirror working in a real business. At this final stage of the degree you will also be able to make the interconnections amongst the span of business modules pursued in the programme, and bring this with you on the next part of your journey through the exciting world of business.
Course Facts
Course Title: Bachelor of Business
Course Code: WD159
Course Level: 7
Duration: 3 years
Course Entry
Leaving Certificate
- Total number of different subjects at grade D or better: 5
- Number of subjects at higher level grade C or better: 2
Required Subjects:
- English/Irish OD3/HD3
Mathematics OC3/HD3
For further information:
Course Leader: Mr. Conor Kelleher, BComm, MMSc, MMII
Email: cjkelleher@wit.ie
Recent Entry Points
| Year | 2006 | 2007 | 2008 | 2009 | 2010 |
| Minimum Points | 250 | 240 | 250 | 225 |
But don't just take our word...

“It prepares you in terms of presentations and interactive experiences, from project work and group based activity to getting used to standing in front of people because that’s essentially what you need to do in the real world”
Fiona is currently a Company Director/Director of Employee Solutions with Excellence Ireland having previously been an Industrial Relations and Human Resource Executive with IBEC. Fiona is responsible for promoting quality and excellence in Ireland through continuous improvement programmes and training. She’s currently relaunching a new side of the business called Employee Solutions where she oversees training programmes, from customer care programmes to employee solutions.
Having first being attracted to the WIT School of Business through positive word of mouth recommendations, she sees the strengths of the Business School as the lecturers, who she felt, were genuinely interested in teaching and trying to progress their students the whole time and the course content, including both the core subjects covered and the choice of specialisation.
Fiona Buckley, Business School Graduate (2003)

