Profile
Name: Anthony Foley
Position: Senior Researcher of RIKON Research Group
Qualifications: BBS, MBS, PhD
E-mail: rikon@wit.ie
Biography:
Anthony Foley is a member of the European Marketing Academy, Irish Marketing Institute and Irish Institute of Training and Development. His research interests revolve around marketing strategy and in particular the development of superior marketing management capability.
Anthony has over 15 years experience in retail and tourism and has continued these sectoral interests, particularly tourism related, into academic activity in a number of industry focused initiatives funded by the ERDF and Failte Ireland. He is active in research and taught postgraduate thesis supervision and also teaches on the MBS (Marketing) programme at WIT, as well as on the SEEPP programme. Anthony is co-course leader for the BSc in Small Enterprise Management, which is a new tourism programme being developed with Failte Ireland.
He has published in a number of journals including the Journal of Strategic Marketing, European Journal of Marketing, and Tourism and Hospitality Research, as well as writing cases, book chapters and practitioner publications. Anthony has presented at a number of national and international conferences including the Academy of Marketing, and Academy of Marketing Science. He is also a reviewer for the European Journal of Marketing, Services industries Journal and Irish Journal of Management, and was Co-Chair of the Global and Cross-cultural Marketing track at the AMA Summer Conference 2009.
Publications:
Journal
Kelliher, F., Foley, A., Frampton, AM (2009) Facilitating small firm learning networks in the Irish Tourism Sector, Journal of Tourism and Hospitality Research, 9(1): 80-95.
Foley, A. and Harrington, D. and Kelliher, F. (2006) 'How Learning Networks Can Bridge the Training Gap'. Decision: Ireland's Business Review, 11 (2). p. 10.
Conferences:
Drohan, R., Foley, A. and Lynch, P. (2009) Towards a Resource-Based View of the Firm Perspective on Enhancing Customer Relationships in the Hotel Industry. In: IAM Conference, Galway Mayo Institute of Technology, 2nd - 4th September.
Drohan, R., and Lynch, P., and Foley, A. Utilising the Resource-Based View (RBV) to Enhance CRM practices in Irish hotels. In: The Toursim and Hospitality Research in Ireland Conference (THRIC), 16th - 17th June, DIT.
Holden, M. T., Kelliher, F,. Frampton, A,. Foley, A,. Lynch, P. (2008), 'Leveraging Communities of Practice to Meet the Learning and Innovation Needs of SMEs in Ireland's Tourism Sector', International Society of Travel and Tourism Educators (ISTTE), 27th Annual Conference, Dublin, Ireland, September 30 - Oct 2.
Foley, A., Frampton, A., Kelliher, F., Lally, A. & Whelan, S. (2007) Examination of the Operationalisation of the Small Firm Learning Network Model in the Failte Ireland mergo CBTLN Network. In: 3rd Annual Conference on Tourism and Hospitality Research in Ireland, Dundalk Institute of Technology (DIT), Dublin, Ireland, June 12-13.
Walsh, A.; Lally, A. and A. Foley (2006), "An Application of Service Typologies", 2nd Annual Conference on Tourism and Hospitality Research in Ireland, June
Walsh, A.; Lally, A. and A. Foley (2006), "Towards Further Understanding of Relevant Service Typologies for the Hospitality Industry", Irish Academy of Management Conference, UCC, September .
Foley, A. and J. Fahy (2005), "Towards resolving difficulties with the conceptualisation of market orientation: a framework based on the market- sensing capability", Academy of Marketing Science Congress, Muenster, Germany, July.
Foley, A. and J. Fahy (2004), "Towards a further understanding of the development of market orientation in the firm: a conceptual framework based on the market-sensing capability", Academy of Marketing, July
Foley, A. and J. Fahy (2003), "Identifying antecedents to market orientation: is this relevant for micro enterprises?", British Academy of Management Conference, September
Haberlin, D. and A. Foley (2007) The antecedents of market orientation in micro tourism service firms: the development of a conceptual model and research propositions, in N. O’Connor, M. Keating, J. Malone and A. Murphy (eds) Tourism and Hospitality Research in Ireland: Concepts, Issues and Challenges, Conference Proceedings of 2nd Annual Tourism and Hospitality Research Conference, Waterford Institute of Technology: School of Humanities Publications.
Walsh, A.; Lally, A. and A. Foley (2007), "Towards Further Understanding of Relevant Service Typologies for the Hospitality Industry", in N. O'Connor, M. Keating, J. Malone and A. Murphy (eds) Tourism and Hospitality Research Conference, Waterford Institute of Technology: School of Humanities Publications.
Foley, A. and T. O'Toole (2005). Celtic - Competing on linen, in Cases in Marketing Management and Strategy (Ed. C. Kilbride and G. Mortimer), The Marketing Institute